Before the internet, companies used live market research groups and round table discussions to learn about consumers. Through the World Wide Web Companies have found an easier method to reach the public for consumer information, trends and markets by following internet behaviors. They use internet users’ preferences to develop new products and improve their services.
BigBuckSurveys.com is one of the many sites that are used as a medium for companies to access a market of consumers who want to complete surveys. This particular site offers surveys to the public to submit and be entered into their sweepstakes drawings for cash prizes. Most often times, survey sites will exchange surveys for