Illumibrite is a new teeth whitening product that keeps popping up all over the internet. Ads for it appear on popular websites like Facebook, and they even have a famous spokesperson in Joanna Krupa, a former contestant on Dancing With the Stars.
Illumibrite claims that their system has professional whitening results. Their system actually has two parts, an “on the go” system, and a more involved system for when you have time at home. The on the go system includes two whitening pens and an optional LED light while the at home system includes two syringes of whitening gel and two trays. You must use one of these options at least once a day until you achieve your desired results.
The Illumibrite system costs $9.97 for shipping and handling and a 14 day free trial. After 14 days, you will be charged $97.97 for the product and for enrollment into the Unlimited Illumibrite Club, which allows you to reorder the product at any time for a discounted rate of $27.97.
So is Illumibrite a Scam?
As a tooth whitening product, it’s likely that Illumibrite works, but that’s irrelevant. There are many over the counter tooth whitening products that work wonders that are cheaper, faster, and safer than Illumibrite.
First of all, the Illumibrite on the go system requires you to use the pen to paint the whitening gel onto your teeth, and then you must remain “smiling” for at least 15 minutes without allowing your lips to touch the gel. That’s not only inconvenient, it can be painful. If you don’t believe me, try it yourself. 15 minutes will suddenly seem like a million years.
Secondly, the active whitening ingredient is 35% carbimide peroxide. This is an incredibly strong whitening agent, strong enough, actually, that almost everything you read about it says that carbimide peroxide is likely to cause chemical burns to your gums. The Illumibrite instructions actually tell you to consult your dentist before you use their product because the carbimide peroxide is so strong it can affect dental work you’ve had done, like veneers, caps, and even fillings.
Finally, even though the Illumibrite webpage says that if you cancel the trial within 14 days you will not be charged, many customers complained that no matter how many times they called to cancel, they were never able to get past the automated answering service. Without being able to speak to a real person, they were unable to cancel, and were charged anyway.
Those customers that were able to get through to a real person were still unable to cancel because the sales associates either talked them out of it, or told them their reasons for canceling were not appropriate.
There are so many decent over the counter products, like Crest Whitestrips or Rembrandt, and so many other legitimate whitening systems like Go Smile that there is zero reason to take your chances with a product like Illumibrite.