Staging Diva Reviews – Legit or Scam?
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Staging Diva is the nickname of and brand name for Debra Gould and her company, and since they were created in 2004 they say they have become one of the most recognized and respected names in home staging courses.

Home staging, which they say is also known as house staging, real estate staging, house fluffing, is the art of decorating a home in order to help it sell quickly and for the best possible price.

Debra Gould says that the Staging Diva course is the only available program taught by someone with an MBA in Marketing and over 25 years of business experience, who has also personally built a successful staging business.

The Promises

The website is very clear that the Staging Diva courses much more than just learning how to decorate. These courses are about “starting up and running a home staging business, making money, marketing your business, charging properly for your services, and many more elements that will add to your success.”

The truth of home staging is that a high quality professional stager is one of the key pieces needed to ensure that a property can provide the greatest return on investment, making them an important part of the home sale process.

The website says that the full program is made up of five different courses and that each course is two hours of audio recordings plus accompanying study notes, so that in just ten hours you can have “the keys to making money in your home-based business.”

What to Consider

The Staging Diva website strongly encourages their customers to purchase all of their courses as part of a large package, because they claim that 90% of people who purchase one of their courses ultimately end up purchasing all five of the courses.

The issue is that if you purchase your first course individually, then you must purchase all the courses individually and this ends up significantly more expensive than one of their bundled packages. Even though their bundled packages are priced between $995 and $1295, the website promises you will still be saving between $700 and $830.

This is obviously a giant commitment for someone to make, however, especially if they are not completely sure that this is the right field of study and work for them. The website does offer a Refund Policy for their customers, but this policy says that it is designed for people who “don’t feel that our materials are as described on the order pages.”

If you believe you fall into this category, downloadable products must be cancelled and a refund must be requested in writing within 48 hours and physical products must be cancelled and a refund requested in writing within 45 days of ordering. If these deadlines are surpassed, no refunds will be given regardless of circumstances.

If you're at because you are looking for a way to make money online then check out our article "7 Ways to Make Money Online" - methods that anyone can use to earn an income from home.

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Customer Responses, Reviews, or Complaints

Average Rating for " Staging Diva Reviews " is 4 out of 5 based on 4 reviews.
  • I am a graduate of the Staging Diva Business Training Program and feel it was worth every penny. As others have mentioned, the ability to know how to stage, style, decorate a space is an innate skill. Debra's courses are not meant to teach you where a couch goes; the courses are meant to teach you a tried and true business model. While the concept of staging is better known now and there are other courses out there, I am so happy I follow Debra's model. It is specific, concise, and thoroughly explained.

    In addition to the courses, Debra offers SO many supplemental materials that are incredibly helpful. The community of SD graduates is another bonus, as we all support each other and share each other's wins.
  • I took the full Staging Diva training program and it is fantastic. It is the only training out there that really teaches you how to run a profitable staging business compared to some others that just teach you about how to stage. Debra is an excellent teacher, coach and mentor to her students and continues to give ongoing support and learning opportunities through online group conference calls and coaching after you graduate so you continue to learn and grow. Debra has been great at helping students keep up on the latest use of technology, building your website, using social media and trends in the industry. If you really want to know about running a successful business and not just learning how to decorate to sell, take this course!
  • I spent several months researching training courses before formally starting my home staging business. I was confident in my ability to stage as I had successfully staged and decorated many homes for friends and family. (I believe that you either know how to stage or you don’t.)

    I almost took a very expensive course, from a high profile provider of training, but thought better of it. What could I really learn from that course that I hadn’t already learned from the web, TV and books? What I really needed to learn was how to run a profitable home staging business.

    That’s when I searched for business training and found Staging Diva. Debra Gould has an elegantly simple, logical, and effective business model. Right from my very first paying job, I had all the information that I needed to succeed. I came across as a seasoned and experienced pro.

    I have used this business model since 2008 with great success and have been profitable since year one.

    I highly recommend this education for both new and seasoned home stagers. The course was worth every penny I paid – and ironically was half the price of the first course I contemplated.

    Without a strong business model, I would have made many costly and frustrating mistakes. I still coach with Debra one-on-one every year.
  • Hello!

    I am curious on how old the version of the training course is? In other words, if this was published 10 years ago, has it been updated? Design, legal forms and industry standard pricing can change from year to year.

    Thank you!
    • Hi Kelly, Great question and yes the program is updated when needed.

      These aren't major updates because the Staging Diva Business Model still works. Anyone who changes their business model every year is likely to go out of business because you can't keep changing your direction with each passing fad. You don't get traction that way. And I know this because I've been self employed for over 30 years. A home stager since 2002, and training home stagers since 2005.

      I speak with Staging Diva Grads every 8 weeks by phone in our group coaching program so I know what's working and what's not out there in the real world.

      As for Social Media - that IS something that changes almost weekly. So instead of putting that inside the Staging Diva Home Staging Business Training Program, I handle those questions and that discussion inside our online discussion group. You get FREE membership to that with your purchase of the Training Program. I'm in there weekly answering everyone's questions and you can search the history by category and topic so you don't miss anything on a topic you're wondering about.
    • I took the course last year and found the material very dated. I was very disappointed in the courses and regret choosing. The courses are so dated that there is very little discussion, if any, about many, current social media marketing opportunities, e-design, updated accounting and website programs, mobile apps etc. Most of the information in the courses is just common sense. There is much better training out there.
  • when do you get your certification?
    • When you complete the full Staging Diva Home Staging Business Training Program, your certificate will come in the mail within a few weeks.

      For full details, see

      It's important to know that there are no official certifications in the field of home staging, despite what some companies would like you to believe. Home staging is a completely unregulated industry.
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