Market America is an independent business opportunity based on what they call their patented “Unfranchise” system. This system allows their members to sell their products and recruit new members to the Market America business.
Though Market America does not call their system a Multi-Level Marketing business, it is regularly categorized that way by others because they allow their members to build a downline of recruits whose work they then profit from. This is pretty much the definition of an MLM business.
In fact, Market America members are fairly open that the only way to truly make a liveable income from this business is to recruit new members – simply selling